LINK BUILDING
Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.
Building links is a crucial part of any successful SEO plan. It is the process of obtaining links to your website from other websites, and it is very important for search engine rankings. The following are essential components and recommended practices for putting into action an SEO link-building strategy:
How to Use Outreach for Link Building
You might already know that link building is huge for SEO.
But how do you actually get other sites to link to your amazing content?
The answer: link building outreach.
Link building outreach is all about contacting the right people with the right message at the right time.
And in this guide, you’ll learn exactly how to do that.
What Is Link Building Outreach?
One of the best strategies to increase the visibility of your website in search engine results is through link building efforts.
Why?
Since link development outreach enables you to obtain high-quality backlinks from other reputable, pertinent websites in your industry.
Additionally, backlinks to your website are like endorsements. They let search engines know that your material is reliable, valuable, and pertinent to your intended audience.
You will probably see a higher ranking for your target keywords on your website the more high-quality backlinks it has.
Additionally, search engines tend to send you more organic visitors the higher you rank.
Link building outreach is crucial because of this. It goes beyond simply obtaining links. Creating meaningful connections is the key.
In search engine optimisation, link building outreach is the act of contacting other websites or people in an attempt to obtain backlinks to your website. It’s a proactive approach in which you reach out and make requests or cultivate connections that result in the posting of links to your material on other websites.
Key elements of outreach for link building are as follows:
Finding Possible Objectives:
Find websites that are pertinent to your sector or specialty by doing some research.
Seek out websites with a solid track record of linking to other high-quality content and a high domain authority.
Creating a Contact List:
Gather the contact details of the people in charge of partnerships or content on the websites you want to target.
This could entail locating social media profiles, email addresses.
How Link Building Outreach Works
So, you know that link building outreach is all about getting other websites to link to your content.
But how do you actually do it?
It boils down to three main steps:
1. Create High-Quality Content People Will Be Interested in
Making content that is useful, pertinent, and interesting for your target audience is the first step.
A blog article, video, infographic, case study, manual, or anything else that offers helpful information could be this. or resolves an issue.
Making ensuring your material is: is crucial.
- Original: Don’t copy or rehash what others have already said. Add your own insights, data, and perspective.
- Comprehensive: Cover the topic in depth and don’t leave any gaps or questions unanswered
- Actionable: Give your readers clear and specific steps they can take to apply what they’ve learned
- Visual: Use images, screenshots, charts, graphs, and other visual elements to make your content more appealing and easier to understand
2. Identify Websites, Journalists, or Influencers Who May Want Your Content
The next step is to find potential link partners who are interested in your topic and have a similar or complementary audience to yours.
There are many ways to do this, but here are some of the most common:
- Use social media: Look for popular posts, hashtags, and accounts that are related to your content on platforms like Twitter, Facebook, LinkedIn, and Instagram. See who’s sharing, commenting, and engaging with them.
- Use Google: Search for keywords related to your content and see which websites rank. You can also use advanced search operator like “inurl:,” “intitle:,” and “intext:” to narrow down your results.
Effective Link Building Methods
After learning what link outreach is and why it’s important, let’s look at some of the best strategies for doing it.
The Skyscraper Technique
The skyscraper technique is a tactic where you find the best piece of content on your topic, create something better, reach out to people who linked to the original, and ask for them to link to you instead.
This technique works because you’re not reinventing the wheel. You’re building on what’s already working.
And you’re offering something valuable to the people who care about your topic.
Here’s how to execute the skyscraper technique in three simple steps:
1. Find a Popular Piece of Content on Your Topic
Finding content that has already received a lot of links from other websites is the first step.
This serves as the foundation for your improved creation.
Entering the domain of a rival company into Backlink Analytics and selecting the “Indexed Pages” tab is one method to accomplish this.
A list of competitor pages arranged by the quantity of referring domains will be displayed to you.
2. Create a Better Version of That Content
Making an improved version of the content you discovered in step one is the second step.
This entails offering more than the original content in terms of value, depth, insights, examples, images, and current information.
So what exactly is meant by “better”?
It is dependent upon the format and kind of content. However, the following general tips will help you improve your content:
- Make it longer and more comprehensive: Cover more angles and details. Provide more examples, case studies, and data. And include more images, videos, and infographics.
- Make it more current and relevant: Update any outdated information, statistics, or references. Add new trends, insights, and developments. And address any recent changes or challenges in the industry or niche.
- Make it more actionable and practical: Provide clear and specific steps, tips, and advice. Include tools, resources, and templates that the reader can use. And show the results and benefits of reading your content.
The goal is to create a piece of content that’s so good, it makes the original piece look outdated, incomplete, or boring.
The Moving Man Technique
The moving man technique involves contacting sites linking to outdated content and requesting they link to you.
The key is finding outdated links on pages within your niche that have a quality backlink profile.
1. Locate Outdated Content
First, find resources or sites that are outdated or inactive.
Links can often become obsolete due to:
- Rebranding
- New URLs
- Defunct services
- Defunct products
- Lack of maintenance
To find these now outdated resources, you can use the following advanced search strings or search modifiers on Google:
- “service not available” + [industry keyword/article topic]
- “we have moved” + [industry keyword/article topic]
- “page no longer exists” + [industry keyword/article topic]
- “this website is no longer updated” + [industry keyword/article topic]
- “this page is no longer updated” + [industry keyword/article topic]
2. Find Backlinks to Outdated Content
Once you have a list of outdated resources, use backlink analytics to find the pages linking to each of them:
3. Create or Update Content
Create a new page or update an existing page with high-quality, helpful content.
You want your content to be as unique and engaging as possible.
For every link building technique the resource you pitch needs to be excellent. Because you want people to want to link to it.
4. Promote Your Content
Your last step is to find the authors or site owners and promote your new, updated content.
Let them know about their outdated link. And kindly pitch yours.