Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.
Social media SEO, or social media search engine optimization, refers to the process of optimizing your social media profiles and content to improve their visibility in search engine results. While social media platforms have their search algorithms, optimizing your profiles for search engines like Google can also help increase your online presence.
Top Social Media Platforms Worldwide
Social media platforms are online tools or apps that let you share content (such as text, images, and videos) and interact with other users.
Businesses can use social networks to increase brand awareness and reach, engage with their audience, and gather valuable customer and competitor insights.
What Is the Most Used Social Media Platform?
These are world’s most popular social media platforms as of October 2023, according to STATISTA >>>>
| Ranking | Social Media Platform | MAUs (in millions) |
| 1 | 3,030 | |
| 2 | YouTube | 2,491 |
| 3 | 2,000* | |
| 4 | 2,000 | |
| 5 | 1,327 | |
| 6 | TikTok | 1,218 |
| 7 | Facebook Messenger | 1,036 |
| 8 | Telegram | 800 |
| 9 | Snapchat | 750 |
| 10 | Douyin | 743** |
| 11 | Kuaishou | 673 |
| 12 | X (formerly Twitter) | 666 |
| 13 | Sina Weibo | 599 |
| 14 | 571 | |
| 15 | 465 |
## WhatsApp has not published data in the past year, so this figure is less reliable.
1. Facebook
- Company: Meta
- Country: United States
- Year launched: 2004
While Facebook primarily operates within its own platform and doesn’t directly influence traditional search engine results, there are still ways to optimize your Facebook presence for better visibility within Facebook’s search and for search engines. Here are some tips for Facebook SEO:
- Optimize Your Facebook Page:
- Fill out all the fields in your Facebook Page’s About section, including a concise and keyword-rich description. Include relevant information about your business, products, or services.
- Choose the Right Username (URL):
- Select a username for your Facebook Page that is easy to remember and reflects your brand. This username is also part of your Facebook Page’s URL.
- Use Keywords in Your Posts:
- Incorporate relevant keywords into your Facebook posts. This can help your content appear in Facebook’s internal search results.
- Create Engaging and Shareable Content:
- Facebook’s algorithm prioritizes content with higher engagement. Create posts that encourage likes, comments, shares, and other interactions to increase visibility within the platform.
- Utilize Facebook Hashtags:
- Use hashtags strategically in your posts. While Facebook isn’t as hashtag-centric as some other platforms, incorporating relevant and popular hashtags can increase discoverability.
- Optimize Images and Videos:
- Add descriptive captions, titles, and alt text to your images and videos. This helps Facebook understand the content, and it may also contribute to better search visibility within the platform.
- Link to Your Facebook Page:
- Include links to your Facebook Page on your website, blog, and other online platforms. This can contribute to better visibility within search engine results, especially when someone searches for your brand.
- Encourage Reviews:
- Positive reviews can improve your Facebook Page’s credibility. Encourage satisfied customers to leave reviews, as these can appear in search results within Facebook.
- Regularly Update Your Page:
- Keep your Facebook Page active by regularly posting updates, sharing new content, and engaging with your audience. An active and up-to-date page is more likely to be featured in search results.
- Use Facebook Insights:
- Facebook Insights provides valuable analytics about your page’s performance. Use this information to understand what content works best and adapt your strategy accordingly.
- Create and Participate in Facebook Groups:
- Join or create relevant Facebook Groups related to your industry or niche. Participate in discussions, share insights, and promote your content when appropriate. Group posts can also appear in Facebook search results.
Remember that Facebook’s algorithm is constantly evolving, so staying informed about updates and adapting your strategy accordingly is crucial. While the focus is on optimizing for Facebook’s internal search, the visibility of your Facebook Page in external search engine results can also benefit from a well-optimized page.
2. YouTube
- Company: Alphabet
- Country: United States
- Year launched: 2005
Since its launch in 2005 and its acquisition by Google just a year later, YouTube has become the largest video platform in the world.
Because of these impressive feats, it’s not surprising that YouTube is an advertising juggernaut. In 2022, YouTube’s global advertising revenue reached around $29.24 billion.
No matter your business industry, there’s a place for you on YouTube. There are countless active communities, from beauty to gaming to home improvement.
3. WhatsApp
- Company: Meta
- Country: United States
- Year launched: 2009
The most widely used mobile messaging app globally is called WhatsApp.
Initially, WhatsApp users mostly used the service for messaging friends and relatives. Regardless of phone carrier, it’s still an easy way to speak with people worldwide.
WhatsApp Business is a free software designed specifically for small enterprises. It is possible for business owners to compile a catalogue of their goods and services. and reply to messages right away.
A better option for medium-sized to large organisations is the WhatsApp Business API. It assists company owners in notifying clients of critical updates and offering customer service.
The following are some uses for a WhatsApp business account:
Notify customers about their orders and shipments.
Send reminders and share the availability of appointments.
Reconnect with shoppers who left their carts empty while they were online.
Permit clients to peruse merchandise straight within WhatsApp
3. Instagram
- Company: Meta
- Country: United States
- Year founded: 2010
Instagram is an app where users choose and organise images.
You can share pictures and carousels, as well as Reels (short videos) and Stories (pictures and videos that vanish after a day). or start a live broadcast.
Make an Instagram Business Profile before you use the platform.
This enables you to:
Create a store where customers may purchase your goods directly.
Allow bookings to be made online
Update your profile with your contact details.
Give your Instagram Stories links.
Encourage people to read your posts.
Check out your analytics.
You can enhance your post by:
- Inserting emojis and GIFs
- Editing your visuals
- Updating the link in your bio
- Adding a first comment
4. WeChat
- Company: Tencent
- Country: China
- Year founded: 2011
WeChat started off as a texting app. However, it’s much more these days, much like WhatsApp.
In addition to shopping online, users can send and receive messages, send money, and more. Because of its extensive feature set, WeChat is referred to by many users as the “super app” or the “app for everything.”
China has banned X and Facebook. WeChat, however, is a well-liked substitute. In actuality, it’s China’s most widely used social media app.
Therefore, WeChat is a viable choice for increasing brand recognition in China.
WeChat provides three primary advertising placement options if you’d like to place an ad there:
WeChat Moments advertisements
Banner advertisements for articles on WeChat
WeChat Mini Programme advertisements
6.Snapchat
- Company: Snap
- Country: United States
- Year founded: 2011
Snapchat is an instant messaging programme that allows users to send and receive brief messages and photographs that vanish quickly.
Even though Snapchat is still in operation, other social media networks have effectively imitated its concept (such as Instagram Stories). Snapchat is finding it more difficult to compete.
Twenty percent of Snapchat’s users are between the ages of 13 and 17.
Therefore, it can be a wise choice for your company if the majority of your audience is younger.
Following the creation of a business account on Snapchat, you can:
Provide sponsored refilters that users can access.
Provide sponsored lenses that alter the user’s face using facial recognition technology—for example, by adding flower crowns, changing into an animal, or adding devil horns.
Run advertisements at a starting price of just
7.LinkedIn
- Company: Microsoft
- Country: United States
- Year founded: 2003
LinkedIn is a professional and corporate social networking site. It’s therefore a fantastic location for B2B marketing.
You can make a page for your business and post several kinds of material, such as:
text messages
Pictures and videos
Employment postings Articles Records
Building an audience can be facilitated by publishing insightful, timely information about subjects related to your niche. And establish ties with other influential figures in your field.
Posting stuff via your personal profile is another option. to establish a more intimate connection with target audiences.