After 23 years in wellness, Modere closes on April 11, 2025. Let’s find the reasons for its shutdown, its impact, and the next steps for stakeholders.
Modere Closes: The Departure of a Wellness Giant After 23 Years
On April 11, 2025, Modere, a well-known name in clean-label wellness, shocked its community with news that it was closing its doors after 23 years. The announcement, shared on the company’s website, left customers, distributors, and employees stunned. “We’ve made the difficult decision to close our doors,” the statement read, thanking its community for their trust and loyalty. For a brand that built a global following with eco-friendly products and a unique business model, Modere closes an era with this news. What led to this moment, and what does it mean for fans and the direct-selling world? Let’s dive into the story.
Who Was Modere? A Quick look of a Wellness Leader
Modere wasn’t just another health brand it carved a niche with its clean-label products, from nutritional supplements to skincare and household goods. Founded in 1987 as Neways and rebranded to Modere in 2014, the company championed safe, sustainable formulations free of harsh chemicals. Its flagship offerings, like the Lean Body System for weight management and collagen-based skincare, won loyal fans worldwide.
What set Modere apart was its Social Retail model. Unlike traditional MLMs, it focused on customer referrals and team building, not just autoship recruitment. Operating in the U.S., Canada, Australia, Japan, Europe, and beyond, Modere generated over $6 billion in sales and earned accolades, including a spot on Newsweek’s Most Loved Workplaces list. For many, it was more than a brand, it was a community.
The Closure Announcement: What We Know
The closure statement on Modere’s website was heartfelt but vague. Posted on April 11, 2025, it expressed gratitude without explaining why Modere closes. “From all of us at Modere—thank you. It’s been an honor,” it concluded. The news hit hard across its global markets, leaving distributors and customers wondering about orders, refunds, and next steps.
So far, Modere hasn’t shared a detailed plan for winding down operations. Will products still ship? Are refunds available? The silence has sparked uncertainty, with stakeholders urged to check www.modere.com for updates. For now, the lack of clarity adds to the emotional weight of the decision.
What Caused Modere to Close? Solving the Puzzle
Although Modere didn’t state a reason, hints from recent years point to growing challenges. In 2022 and 2023, the company laid off over 30% of its workforce, signaling financial strain. Reports from early 2025 suggested excessive debt and operational hurdles, with some speculating bankruptcy was near though no filing was confirmed. Leadership changes, like the controversial exit of distributor Justin Prince in 2023, also stirred unrest among the community.
Beyond Modere, the direct selling sector faces challenges. Shifting consumer habits, with more people buying wellness products online, and stricter laws on MLM practices have hurt profitability. Modere’s shift to Social Retail aimed to dodge these issues, but it may not have been enough to weather the storm. That Modere closes reflects broader trends, raising questions about the future of similar brands.
How the Community Reacted: Modere Closes
The news spread quickly online, especially on X. Distributors shared heartfelt posts, thanking Modere for shaping their lives. “It’s been a journey of growth and connection,” one wrote, echoing the brand’s close-knit culture. Customers mourned losing access to trusted products like Modere’s collagen supplements or clean beauty lines.
Not all responses were kind. Some X users hailed the closure as a victory, calling Modere an unethical MLM that profited off vulnerable distributors. “Good riddance to another pyramid scheme,” one post read. Industry voices, like Direct Selling News, took a softer stance, offering support to affected families. The mixed feelings highlight a larger debate: are direct selling models sustainable, or are they outdated in today’s market?
Future Plans and Insights for Modere’s Supporters
For Modere’s distributors and customers, the future is uncertain. Without official guidance, experts suggest visiting Modere’s website or contacting support for updates on orders or refunds, though response times may be slow. Distributors, many of whom built careers with Modere, face tough choices. Some are exploring other direct selling opportunities, with X users offering to connect them with new networks.
Customers hooked on Modere’s clean label products can look to brands like Arbonne or Beautycounter, which focus on sustainability. The closure also offers lessons for the wellness market. Transparency, adaptability, and customer trust are vital in a competitive field. That Modere closes shows even established players can stumble if they don’t keep up with trends.
Conclusion:
A Chapter Ends, but the Story Goes On When Modere closes, it ends a 23-year journey that touched countless lives. Its innovative Social Retail model and eco-friendly products left a mark on the wellness industry. Yet, its exit underscores how fragile direct selling is in a fast-changing world. For those affected, this is a time to reflect, regroup, and rethink what’s next.
