
Reimagining Your Search Game: Building a Traffic-First Strategy in Today’s Fragmented Search Landscape
In the early days of digital marketing, optimizing for search meant focusing almost exclusively on Google. But times have changed. Search is no longer confined to a single engine. From TikTok and Instagram to Amazon, YouTube, Reddit, and even AI-powered tools like ChatGPT, consumers are searching everywhere—and they expect relevant results instantly. In this new…