Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website’s search engine ranking and visibility.
The goal of search engine optimisation (SEO), a digital marketing tactic, is to improve a website’s exposure and position on search engine results pages (SERPs). By optimising numerous components both on and off the website, the objective is to draw organic (non-paid) traffic to the site. These are the main elements of SEO: