PlayStation Plus Drops a Power-Packed November Lineup: GTA 5, Red Dead Redemption, and MotoGP 25 Take Over the Game Catalogue! 

Sony has officially turned up the heat this November with a PlayStation Plus Game Catalogue that feels nothing short of a blockbuster lineup. Packed with high-octane action, open-world mastery, and adrenaline-fueled racing, this month’s selection brings together three giants of the gaming universe—Grand Theft Auto V, Red Dead Redemption, and MotoGP 25. Whether you’re a…

ragi halwa

Gluten-Free Ragi Halwa: A Rich Millet-Forward Dessert Everyone Should Try

In a world where health-conscious food choices are becoming the norm rather than the exception, traditional Indian millets are making a remarkable comeback. Among them, ragi—also known as finger millet—stands out for its dense nutritional profile, earthy flavour, and unmatched versatility. As Indian households rediscover the potential of this ancient grain, Ragi Halwa has emerged…

b2b

Re-imagining B2B Advertising: Why Companies Are Moving Beyond Keywords to Performance Max

In the evolving landscape of digital advertising, B2B marketers are increasingly shifting away from traditional keyword-centric campaigns toward AI-driven strategies, especially Google’s Performance Max (PMax). This transition signals not just a tactical change, but a strategic one—where broader reach, automation, and full-funnel thinking take precedence over isolated keyword bids. 1. The Changing Buyer Journey Historically,…

samsung

From No. 2 to No. 3: How Samsung Lost Its Grip in India’s Smartphone Race

The Indian smartphone market is undergoing dramatic shifts, and for Samsung the slide from a solid second-place contender to effectively third is a wake-up call. Recent data from International Data Corporation (IDC) show that Samsung’s share in India dropped to 12.6 % in the third quarter of 2025—putting it third in shipment-volume ranking, behind Vivo…

genstudio

Adobe Unveils Major Enhancements to GenStudio and Embeds AI Tools for Marketers

At this year’s Adobe MAX 2025 conference, Adobe Inc. made a significant announcement: its content-creation platform Adobe GenStudio is being upgraded with advanced generative-AI capabilities and deeper ad-platform integrations tailored for marketing teams and creative workflows. The move reflects Adobe’s ambition to position GenStudio as the hub for brand-safe, high-volume, multi-channel content generation and activation. …

zero-click

Reimagining Search: How “Zero-Click” is Disrupting Digital Marketing

In today’s digital ecosystem, the way users find information is undergoing a fundamental shift. Increasingly, queries on search engines like Google are being answered instantly on the results page—without the user ever clicking through to a website. These so-called zero-click searches are fast becoming a dominant phenomenon, and for digital marketers this is both a…